Audience GrowthTime Out Group Network →
National Cinema Chain
Leveraging first-party data, the chain retargeted lapsed visitors with personalized offers, driving record ticket sales during off-peak hours.
1.8x
Engagement
1.5M
Emails Used
+42%
Off-peak Sales
7d
Avg Conversion
Challenge
Recover lapsed mid-week cinema audiences against a backdrop of streaming-led decline.
Solution
We layered Time Out's editorial audience over the chain's CRM and retargeted with personalized show recommendations.
Outcome
Off-peak ticket sales lifted +42% and engagement rate ran 1.8x the benchmark.
Campaign
Media
