Global Beverage Brand
A 12-week campaign across 58 Tenpin locations drove significant uplift in unaided brand recall among 18–34s.
Challenge
The client needed to shift unaided recall scores in a younger demographic that had grown immune to traditional digital pre-roll.
Solution
We ran a 12-week takeover across the Tenpin Check-In, Lane, and Bar Back screens, sequencing creative to mirror the customer journey from arrival to celebration.
Outcome
Brand lift studies pre- and post-campaign showed a +34% lift in unaided recall and a +18% lift in purchase intent versus a national control.
Campaign
Media
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