Brand AffinityAd Worx Network →
Luxury Automotive
High-impact roadside placements built brand association at the moment of cultural consideration.
92%
Sentiment
+22%
Consideration
240
Sites
12wk
Run
Challenge
Position a new flagship EV against established premium German competitors.
Solution
A 12-week Ad Worx roadside takeover with weather-triggered day-parting and dynamic creative.
Outcome
92% positive sentiment in post-campaign research, with a 22% lift in consideration among ABC1 drivers.
Campaign
Media
