Nintendo
Nintendo took over 58 Tenpin venues for the launch window, meeting families and 16-34s inside a 90-minute play session and turning attention into measurable brand outcomes
Challenge
Cut through a crowded gaming launch cycle and reach families plus 16-34s in a context where they were already primed to play, not skip
Solution
A takeover across Check-In, Lane and Bar Back screens sequenced the creative to the customer journey, with Zero-Party Data retargeting via email and social after the visit
Outcome
Independent brand lift research showed a +41% shift in consideration and a +28% lift in unaided recall versus a matched national control
The Numbers
Moved
Independent measurement, pre and post-campaign. Matched panels, exposed venues vs national control
Unaided Brand Recall
+127%Pre vs post-campaign (matched panel)
Purchase Consideration
+132%Lift among 16-34s in exposed venues
Verified Views
+312%Baseline month vs campaign month
Return on Ad Spend
+280%Media-attributed sales index
Campaign
Media
